7 edition of Fundamentals of copy and layout found in the catalog.
|Statement||Albert C. Book & C. Dennis Schick.|
|Contributions||Schick, C. Dennis.|
|LC Classifications||HF5825 .B66 1984|
|The Physical Object|
|Pagination||vii, 247 p. :|
|Number of Pages||247|
|LC Control Number||82071763|
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In Fundamentals of Copy & Layout Albert C. Book and C. Dennis Schick share more than 40 year's experience in advertising-from the classroom to the boardroom, from sales to management.
This book offers clear, concise information to lead you through the copy and layout process for advertisements in newspapers, consumer magazines, direct response, outdoor, television, Cited by: 5. This book is great as either an introduction or refresher to the fundamentals of copy and layout.
It is a great aid to writing enticing headlines (using the author's A-B-C formula); learing to writer about benefits, rather than features; preparing actual layouts for various media; and writing for braodcast and interactive media/5(2).
Fundamentals of Copy and Layout [Albert C. Book] on *FREE* shipping on qualifying offers. Book by Book, Albert C., Schick, (2). Fundamentals of copy & layout Item Preview remove-circle Share or Embed This Item.
Fundamentals of copy & layout by Book, Albert C. Publication date Topics Advertising copy, Advertising layout and typography Publisher Lincolnwood, Ill.: NTC Business Books CollectionPages: Fundamentals of copy & layout by Albert C. Book,Crain Books edition, in EnglishPages: Fundamentals of Copy and Layout: A Manual by Albert C.
Book (, Trade Paperback) The lowest-priced item that has been used or worn previously. The item may have some signs of cosmetic wear, but is fully operational and functions as intended. This item may be. Additional Physical Format: Online version: Book, Albert C. Fundamentals of copy & layout.
Lincolnwood, Ill.: NTC Business Books, © (OCoLC) texts All Books All Texts latest This Just In Smithsonian Libraries FEDLINK (US) Genealogy Lincoln Collection.
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Includes things that students need to know to create better ads. This user-friendly workbook includes self-quizzes, assignments, and cases to teach students on solving actual copy and layout challenges. It features creative philosophies; and includes material on research, data collection, analysis, integrated marketing, and more.
Additional Physical Format: Online version: Book, Albert C. Fundamentals of copy and layout. Chicago: Crain Books, © (OCoLC) Document Type. Request PDF | OnKatherine Frith and others published Fundamentals of Copy and Layout.
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