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Wednesday, November 4, 2020 | History

7 edition of Fundamentals of copy and layout found in the catalog.

Fundamentals of copy and layout

a manual for advertising copy & layout

by Albert C. Book

  • 15 Want to read
  • 35 Currently reading

Published by Crain Books in Chicago .
Written in English

  • Advertising copy,
  • Advertising layout and typography

  • Edition Notes

    StatementAlbert C. Book & C. Dennis Schick.
    ContributionsSchick, C. Dennis.
    LC ClassificationsHF5825 .B66 1984
    The Physical Object
    Paginationvii, 247 p. :
    Number of Pages247
    ID Numbers
    Open LibraryOL3511698M
    ISBN 100872510352
    LC Control Number82071763

    Fundamentals of Geophysics Second Edition WILLIAM LOWRIE Swiss Federal Institute of Technology, Zürich Downloaded from Cambridge Books Online by IP .

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Fundamentals of copy and layout by Albert C. Book Download PDF EPUB FB2

In Fundamentals of Copy & Layout Albert C. Book and C. Dennis Schick share more than 40 year's experience in advertising-from the classroom to the boardroom, from sales to management.

This book offers clear, concise information to lead you through the copy and layout process for advertisements in newspapers, consumer magazines, direct response, outdoor, television, Cited by: 5. This book is great as either an introduction or refresher to the fundamentals of copy and layout.

It is a great aid to writing enticing headlines (using the author's A-B-C formula); learing to writer about benefits, rather than features; preparing actual layouts for various media; and writing for braodcast and interactive media/5(2).

Fundamentals of Copy and Layout [Albert C. Book] on *FREE* shipping on qualifying offers. Book by Book, Albert C., Schick, (2). Fundamentals of copy & layout Item Preview remove-circle Share or Embed This Item.

Fundamentals of copy & layout by Book, Albert C. Publication date Topics Advertising copy, Advertising layout and typography Publisher Lincolnwood, Ill.: NTC Business Books CollectionPages: Fundamentals of copy & layout by Albert C. Book,Crain Books edition, in EnglishPages: Fundamentals of Copy and Layout: A Manual by Albert C.

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Includes things that students need to know to create better ads. This user-friendly workbook includes self-quizzes, assignments, and cases to teach students on solving actual copy and layout challenges. It features creative philosophies; and includes material on research, data collection, analysis, integrated marketing, and more.

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